How to Sell Retail Products in Your Lash Salon

Selling retail products in your lash salon is a simple way to create an additional income stream while helping your clients look after their lashes between appointments. From lash shampoo and aftercare products to lash serums, recommending the right products can also improve the overall client experience.

Why Should Lash Techs Sell Retail Products?

Your clients already trust your expertise when it comes to their lashes, so retailing products that genuinely benefit their lash health and aftercare is a natural extension of your service.

Retail products can help you:

• Create an additional source of income
• Improve client aftercare
• Encourage clients to maintain their lashes between appointments
• Build stronger relationships with clients
• Position yourself as a knowledgeable lash professional
• Encourage clients to return for regular appointments

The key is to make your recommendations feel helpful rather than overly sales-focused.

Start With Products Your Clients Actually Need

Don't fill your salon with products simply because they look good on your retail shelf. Think about what your clients regularly ask you about.

For lash salons, popular retail options can include:

Lash shampoos – Great for helping clients keep their lashes clean and maintain good hygiene between appointments.

Lash serums – Can be recommended to clients looking to care for and condition their natural lashes.

Aftercare products – Products designed to support clients in maintaining their lash extensions and following your aftercare advice.

Choosing products that complement the treatments you already offer makes them much easier to recommend.

Educate Instead of Selling

One of the biggest mistakes lash techs can make is simply asking, "Would you like to buy some lash shampoo?"

Instead, explain why the client would benefit from it.

For example, when finishing an appointment, you could say:

"I'd recommend using a lash shampoo daily to help keep your lashes clean and free from oils and build-up. This is the one I use and recommend to my clients because it's specifically designed for lash extensions."

This feels like professional advice rather than a sales pitch.

Display Your Products Where Clients Can See Them

Your retail products shouldn't be hidden away in a cupboard.

Create a small, tidy retail display in your salon where clients can naturally see the products while waiting for their appointment or paying.

You could display:

• Lash shampoos
• Lash brushes
• Lash serums
• Aftercare kits
• Your best-selling products
• New product launches

Make sure your prices are clearly displayed so clients don't feel uncomfortable asking how much something costs.

Create Aftercare Kits

Another great way to increase retail sales is by creating simple lash aftercare kits.

For example, you could combine a lash shampoo with a cleansing brush and spoolie and sell them together as a complete aftercare package.

This makes it easier for clients because they don't have to decide which individual products they need.

You could even include an aftercare card explaining how and when to use each product.

Recommend Products During the Appointment

Don't wait until the client is leaving to mention your retail products.

You can naturally introduce products throughout their appointment.

For example, while discussing aftercare, explain why keeping extensions clean is important. Then show them the lash shampoo you recommend.

This creates a natural connection between the advice you're giving and the product you're selling.

Use Your Social Media to Promote Retail Products

Your retail strategy doesn't have to stop inside your salon.

Use Instagram and TikTok to show your followers the products you stock. You could create:

• Product demonstrations
• Lash aftercare tips
• "What's in my lash kit" videos
• Before-and-after results
• Client aftercare advice
• Product FAQs
• Reels featuring your bestsellers

Educational content is particularly effective because you're giving your audience useful information while naturally showcasing the products you sell.

Don't Oversell

Your clients should never feel pressured to purchase something.

Only recommend products that are relevant to their treatment and explain the benefits honestly. Building trust is much more valuable than making one quick sale.

When clients know that your recommendations are based on their individual needs, they're more likely to listen to your advice and purchase from you in the future.

Choose a Reliable Lash Supplier

The products you retail reflect your lash business, so it's important to work with a supplier you trust.

At Phatlash, we supply professional lash products designed with lash technicians in mind, from lash aftercare essentials to products you can use and recommend within your business.

Stocking products from a reliable professional supplier allows you to feel confident about what you're putting in front of your clients.

Turn Your Expertise Into Extra Income

Retailing doesn't have to be complicated. Start with a small selection of products that genuinely benefit your clients, educate them on why they're useful and make them easily accessible within your salon.

When done correctly, retail can become a valuable part of your lash business while helping your clients maintain their lashes between appointments.

Ready to start selling retail products in your lash salon? Explore the professional lash products available from Phatlash and find products your clients will love.