HOW I BUILT MY BUSINESS: THE INSPIRING STORY OF PHATLASH FOUNDER KIMBERLEY SHING.

International Women’s Day is a time to celebrate the incredible achievements of women around the world, and Kimberley Shing, the visionary director of Phatlash, is a shining example of what it means to turn passion into purpose. Her journey from a determined 16-year-old to a successful entrepreneur is nothing short of inspiring.

Kimberley’s story begins with a clear passion for the beauty industry. Leaving school at 16, she knew she wanted to pursue her love for makeup and beauty. While studying makeup and beauty at college, she balanced her education with hands-on experience, working at Selfridges and freelancing from her bedroom. This early hustle laid the foundation for her future success.

At just 18 years old, Kimberley took a bold step by opening her first shop—the very same location where Phatlash stands today. Not only did she establish her business at a young age, but she also went on to purchase the property, showcasing her determination and business acumen. While building her brand, Kimberley continued to hone her craft, studying makeup at university and perfecting her skills in lash artistry.

It was during her time as a lash artist that Kimberley identified a gap in the market. She noticed that the products available at the time were lacking in quality and failed to deliver the results her clients deserved. Additionally, the packaging of these products was uninspiring and bland, which didn’t align with the fun, creative energy of the beauty industry. This realization sparked the idea for Phatlash—a brand that would revolutionize the lash industry with high-quality products and eye-catching, aesthetically pleasing packaging.

Kimberley’s vision for Phatlash was clear: to create products that not only performed exceptionally but also brought joy to the beauty routines of both professionals and clients. She wanted her lash trolley to be a reflection of her vibrant personality and passion for the industry. This attention to detail and commitment to excellence quickly set Phatlash apart, making it a go-to brand for lash artists worldwide.

Today, Phatlash is a testament to Kimberley’s unwavering dedication and innovative spirit. Her journey from freelancing in her bedroom to leading a globally recognized brand is a powerful reminder that with passion, hard work, and a clear vision, anything is possible.

As we celebrate International Women’s Day, Kimberley Shing’s story serves as an inspiration to women everywhere. It’s a reminder to chase your dreams, embrace your unique talents, and never be afraid to challenge the status quo. Kimberley’s journey proves that success isn’t just about where you start—it’s about the passion and persistence you bring to the table.

To all the women out there, let Kimberley’s story inspire you to take that first step toward your dreams. Whether you’re building a business, pursuing a passion, or breaking barriers, remember that you have the power to create something extraordinary. Keep shining, keep striving, and keep making your mark on the world.

Happy International Women’s Day! 💖✨